marketing, people, woman
Alexandra Kummer (24) works in Lush shop at Alexanderplatz. Photo: Reuters.
In Berlin, beautiful employees of British cosmetics firm Lush [unwraped themselves](http://www.thesun.co.uk/sol/homepage/news/article1559375.ece) for the campaign against excessive wrapping in beauty products and toiletries.
They [argue](http://www.bild.de/BILD/berlin/aktuell/2008/08/14/schoenste-demo-von-berlin/im-kosmetikladen-lush.html) that unnecessary plastic packaging is contributing to climate change.
To reduce their impact on the environment, Lush sell soaps and massage oil bars that have little or no packaging at all.
Last year same campaign was driven by employees of the Lush shop in [Wimbledon](http://www.yourlocalguardian.co.uk/news/1541894.shop_staff_strip_off_in_protest_at_packaging/).