Motivational video for freshmen and English-speaking audience, lectures of professors from European universities and student photo contest on Instagram – Novosibirsk State University (NSU) actively engaged in marketing of education. Speaker of one of the events in which I participated last summer said that he had heard of only two Russian universities – Moscow State University and Higher School of Economics. If NSU not to slow down, you may receive a third university on the list. Read More
Photo by Mikhail Galushko.
“Thank God I’m really VIP”, says this fabulous billboard in Moscow. Apparently, it’s a self-promotion by the agency that offers “advertising in places of elite leisure”.
Advertisements of various Soviet products – from lemonade and mineral water to alarm clocks and rubber boats – were published on the back pages of some issues of Ogonyok magazine beginning from the middle 1950s. The Soviet marketing always was one of my favorite topics so I’ve scanned 8 ads and now sharing those with readers of metkere.com. Seems as modern designers and copywriters can learn a lot from their Soviet colleagues from the middle of XX century. First page represents tea that ‘has pleasant taste and exquisite flavor’. Read More
Photo by S. Solovyov / RIA Novosti.
Advertisement of Soviet airline Aeroflot placed on the Metropol hotel, Moscow, 1965. I like the catchy slogan: Tupolev – fast, convenient, efficient.