Education, marketing, novosibirsk Marketing of education in Novosibirsk University: freshmen, graduates and Instagram

24.02.2015 18:51    ,

Motivational video for freshmen and English-speaking audience, lectures of professors from European universities and student photo contest on Instagram – Novosibirsk State University (NSU) actively engaged in marketing of education. Speaker of one of the events in which I participated last summer said that he had heard of only two Russian universities – Moscow State University and Higher School of Economics. If NSU not to slow down, you may receive a third university on the list.

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marketing Thank God I’m really VIP

25.02.2014 17:16   

Photo by Mikhail Galushko.

“Thank God I’m really VIP”, says this fabulous billboard in Moscow. Apparently, it’s a self-promotion by the agency that offers “advertising in places of elite leisure”.

ephemera, marketing, retro Soviet print advertisements of 1950s

18.01.2014 03:09    ,


Advertisements of various Soviet products – from lemonade and mineral water to alarm clocks and rubber boats – were published on the back pages of some issues of Ogonyok magazine beginning from the middle 1950s. The Soviet marketing always was one of my favorite topics so I’ve scanned 8 ads and now sharing those with readers of Seems as modern designers and copywriters can learn a lot from their Soviet colleagues from the middle of XX century. First page represents tea that ‘has pleasant taste and exquisite flavor’.

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marketing, retro, transport Aeroflot commercial of 1965

23.10.2013 00:33   

Photo by S. Solovyov / RIA Novosti.

Advertisement of Soviet airline Aeroflot placed on the Metropol hotel, Moscow, 1965. I like the catchy slogan: Tupolev – fast, convenient, efficient.

ephemera, marketing, retro Elite store for the Soviet diplomats

10.10.2011 12:12   

Ассортимент Березки

Source: valaamov-osel.

The catalogue and price-list of the Soviet currency stores called Beryozka. This catalogue was published in 1983.

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