Motivational video for freshmen and English-speaking audience, lectures of professors from European universities and student photo contest on Instagram – Novosibirsk State University (NSU) actively engaged in marketing of education. Speaker of one of the events in which I participated last summer said that he had heard of only two Russian universities – Moscow State University and Higher School of Economics. If NSU not to slow down, you may receive a third university on the list. Read More
All posts filed under “Marketing”
Thank God I’m really VIP
Photo by Mikhail Galushko.
“Thank God I’m really VIP”, says this fabulous billboard in Moscow. Apparently, it’s a self-promotion by the agency that offers “advertising in places of elite leisure”.
Soviet print advertisements of 1950s
Advertisements of various Soviet products – from lemonade and mineral water to alarm clocks and rubber boats – were published on the back pages of some issues of Ogonyok magazine beginning from the middle 1950s. The Soviet marketing always was one of my favorite topics so I’ve scanned 8 ads and now sharing those with readers of metkere.com. Seems as modern designers and copywriters can learn a lot from their Soviet colleagues from the middle of XX century. First page represents tea that ‘has pleasant taste and exquisite flavor’. Read More
Aeroflot commercial of 1965
Photo by S. Solovyov / RIA Novosti.
Advertisement of Soviet airline Aeroflot placed on the Metropol hotel, Moscow, 1965. I like the catchy slogan: Tupolev – fast, convenient, efficient.
Elite store for the Soviet diplomats
The catalogue and price-list of the Soviet currency stores called Beryozka. This catalogue was published in 1983. Read More