Naked Lush

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Alexandra Kummer (24) works in Lush shop at Alexanderplatz. Photo: Reuters.

In Berlin, beautiful employees of British cosmetics firm Lush [unwraped themselves](http://www.thesun.co.uk/sol/homepage/news/article1559375.ece) for the campaign against excessive wrapping in beauty products and toiletries.

They [argue](http://www.bild.de/BILD/berlin/aktuell/2008/08/14/schoenste-demo-von-berlin/im-kosmetikladen-lush.html) that unnecessary plastic packaging is contributing to climate change.

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Photos: Reuters.

To reduce their impact on the environment, Lush sell soaps and massage oil bars that have little or no packaging at all.

Голозадый маркетинг

Photo: DAVIDS.

Last year same campaign was driven by employees of the Lush shop in [Wimbledon](http://www.yourlocalguardian.co.uk/news/1541894.shop_staff_strip_off_in_protest_at_packaging/).

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редактор альманаха metkere.com, популяризатор науки и космонавтики, начинающий яхтсмен, несостоявшийся пчеловод.