North Koreas latest launch is not missiles, but a TV advertising campaign for a locally-brewed beer.
The advert, billed as the “Pride of Pyongyang”, [promises drinkers](http://news.bbc.co.uk/2/hi/asia-pacific/8132199.stm) that the beer will help ease stress. “It represents the new look of Pyongyang. It will be a familiar part of our lives”, the advert says.
Taedonggang Beer Factory has been making the brew since 2002.
Alexandra Kummer (24) works in Lush shop at Alexanderplatz. Photo: Reuters.
In Berlin, beautiful employees of British cosmetics firm Lush [unwraped themselves](http://www.thesun.co.uk/sol/homepage/news/article1559375.ece) for the campaign against excessive wrapping in beauty products and toiletries.
They [argue](http://www.bild.de/BILD/berlin/aktuell/2008/08/14/schoenste-demo-von-berlin/im-kosmetikladen-lush.html) that unnecessary plastic packaging is contributing to climate change.
To reduce their impact on the environment, Lush sell soaps and massage oil bars that have little or no packaging at all.
Last year same campaign was driven by employees of the Lush shop in [Wimbledon](http://www.yourlocalguardian.co.uk/news/1541894.shop_staff_strip_off_in_protest_at_packaging/).