North Korea’s latest launch is not missiles, but a TV advertising campaign for a locally-brewed beer.
The advert, billed as the “Pride of Pyongyang”, [promises drinkers](http://news.bbc.co.uk/2/hi/asia-pacific/8132199.stm) that the beer will help ease stress. “It represents the new look of Pyongyang. It will be a familiar part of our lives”, the advert says.
Taedonggang Beer Factory has been making the brew since 2002.
Alexandra Kummer (24) works in Lush shop at Alexanderplatz. Photo: Reuters.
In Berlin, beautiful employees of British cosmetics firm Lush [unwraped themselves](http://www.thesun.co.uk/sol/homepage/news/article1559375.ece) for the campaign against excessive wrapping in beauty products and toiletries.
They [argue](http://www.bild.de/BILD/berlin/aktuell/2008/08/14/schoenste-demo-von-berlin/im-kosmetikladen-lush.html) that unnecessary plastic packaging is contributing to climate change.
Photos: Reuters.
To reduce their impact on the environment, Lush sell soaps and massage oil bars that have little or no packaging at all.
Photo: DAVIDS.
Last year same campaign was driven by employees of the Lush shop in [Wimbledon](http://www.yourlocalguardian.co.uk/news/1541894.shop_staff_strip_off_in_protest_at_packaging/).