First Beer Commercial in North Korea

North Korea’s latest launch is not missiles, but a TV advertising campaign for a locally-brewed beer.

The advert, billed as the “Pride of Pyongyang”, [promises drinkers]( that the beer will help ease stress. “It represents the new look of Pyongyang. It will be a familiar part of our lives”, the advert says.

Taedonggang Beer Factory has been making the brew since 2002.

Filed under: Marketing

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Elia Kabanov is a science writer covering past, present, and future of technology.