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Siberian Hypertext

Animals, interview, Science Chris Mortensen: It's much healthier for people to work with horses, rather than playing video games

21.08.2014 19:40    , ,

Chris Mortensen

Equine physiologist Chris Mortensen studies the influence of exercise and stress on mare fertility. His laboratory at University of Florida conducts research on reproductive function in horses and other mammals. Dr. Mortensen also teaches marvelous The Horse Course at Coursera, which is absolutely essential for anyone interested in equids. In his interview for metkere.com Chris Mortensen explained why horses are man's and woman's best friends and talked about their role in modern economy.

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interview, Science Michael Kuhar: We're only beginning to understand how the brain works

15.08.2014 14:47    , , , ,

Michael J Kuhar

Neuroscientist Michael J. Kuhar has been studying brain for decades. He focused his research on analysis of the work of brain through chemical signaling and the effect of drugs on the brain through receptors. In 2012 Kuhar published The Addicted Brain book and now teaches online course at Coursera of the same name. We spoke with professor Kuhar about his studies, addiction treatment and the future of online education.

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Animals, Science Foxes, stress and evolution

17.07.2014 14:21    ,

Foxes, stress and evolution
Photo by Alexander Dubynin.

metkere.com is launching a joint project with Eureka magazine dedicated to the scientific ideas born in Siberia. The first issue is devoted to the destabilizing selection and domestication of foxes. The idea of destabilizing selection was initially proposed by Dmitry Belyaev, first director of Institute of Cytology and Genetics of Siberian Branch of Russian Academy of Science (from 1959). Thanks to him we now have a better understanding of the domestication process in terms of biology, primarily for the ancestors of the dogs. And that seems to be universally recognized.

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marketing Thank God I'm really VIP

25.02.2014 17:16   

vip
Photo by Mikhail Galushko.

'Thank God I'm really VIP', says this fabulous billboard in Moscow. Apparently, it's a self-promotion by the agency that offers 'advertising in places of elite leisure'.

ephemera, marketing, retro Soviet print advertisements of 1950s

18.01.2014 03:09    ,

Soviet print advertisements of 1950s

Advertisements of various Soviet products — from lemonade and mineral water to alarm clocks and rubber boats — were published on the back pages of some issues of Ogonyok magazine beginning from the middle 1950s. The Soviet marketing always was one of my favorite topics so I've scanned 8 ads and now sharing those with readers of metkere.com. Seems as modern designers and copywriters can learn a lot from their Soviet colleagues from the middle of XX century. First page represents tea that 'has pleasant taste and exquisite flavor'.

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About me

Elia Kabanov

metkere.com is an award-winning blog by Elia Kabanov about science, technology and culture.

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